.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in equity capital each year, have actually increased virtually $360 million so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That stagnation is because of market concentration, elevated regulatory tensions, as well as economical uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech business, in spite of these problems, about what they are actually searching for as well as what they avoid. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused modern technologies and also industry-specific areas like connected television.